MARKETING AUDIT.
If growth has slowed, acquisition has become more expensive, or your results feel inconsistent, then something needs to change.
I provide a structured, evidence-led audit to identify what’s working, what’s limiting performance, and the highest-impact actions that will support the bottom line.
I’ll also help you to fix it (if required).
→ Free 30-60 min Second Opinion call.
“Expertise as deep as it is wide & invaluable.”
Kate Lavender: President & COO
Artemis.co
SOUND FAMILIAR?
You’re spending more, but not sure it’s worth it
You’re getting traffic, but conversion is inconsistent
You’ve got lots of opinions, but no real strategy
You’re running “random experiments”
You’re paying for activity, not progress
You want a plan, not theory and frameworks
Marketing feels like guesswork:
In short: you want clarity, action and results
“An absolute expert in digital marketing.”
Andreas Sigl: Founder & CEO
SIGL Partners
WHAT YOU’LL GET
A clear diagnosis of what’s holding performance back
A prioritised action plan (what to do first, next and later)
A funnel view showing where you’re gaining and losing momentum
Practical recommendations that will change the status quo
Readout included: a 60-90 minute walkthrough.
“Pushes us, but endears trust & mutual respect.”
Charlie McGee: Head of Agencies, EMEA
TikTok
WHAT I’LL REVIEW
Every audit is tailored, but typically includes:
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Objective: ensure the proposition is clear, differentiated, and appropriate for the category and customer expectations.
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Objective: assess whether the offer architecture and pricing support conversion and profitability.
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Objective: remove friction and improve conversion rate through the full purchase path.
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Objective: improve the quality and efficiency of traffic, not just volume.
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Objective: increase repeat purchase, subscription retention, and customer value.
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Objective: ensure marketing decisions are based on reliable data and consistent definitions.
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Objective: ensure the plan can be executed with the current team and tools.
“Deep marketing knowledge & an exceptional work ethic.”
Kenny Skelton: VP Product AI
WPP Media
HOW IT WORKS
Free call (30-60 mins): quick context + fit check
Audit (7-10 working days): evidence-led across key growth drivers
Structured analysis (as highlighted above)
Clear written report with prioritised actions
Playback session with you & your teams
If required, I can help implement
Let’s start with a free 30-60 minute call.
You’ll get a second opinion on what’s working, what’s not, and what to do next.
All I ask is that you’re genuinely open to honest feedback.
GET A SECOND OPINION
→ Free 30-60 min Second Opinion call.
FAQ
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A structured review of what’s working, what’s wasting budget, and what to do next across proposition, funnel, channels and measurement.
Clearer priorities and next steps. -
Typically: proposition + messaging, funnel conversion, channel performance, measurement quality, and whether you’re set up to execute.
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Usually 7-10 working days, depending on complexity and access.
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A clear diagnosis, a prioritised action plan, and a 60-90 minute readout so you know exactly what to do next.
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Helpful, not mandatory to start.
For accuracy and speed, I’ll usually need access to your website, analytics, email, and ad accounts (at minimum). -
Yes - that’s often where the quickest gains come from.
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Yes - it’s designed to be implementable. If you want help, I can support implementation as a project or on a fractional basis.
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Audit = one-off diagnosis + plan. Fractional = ongoing leadership + execution.
If you’re unsure, start with a free Second Opinion and I’ll tell you plainly which route I think is best.
Want on-going support after the audit
→ Fractional details -
Fixed fee, scoped after the initial call.