GROWTH MARKETER. 20 YEARS EXP. NO-NONSENSE.
When growth stalls, founders bring me in to fix the fundamentals: messaging, proposition, paid media, and make every pound work harder.
I diagnose problems quickly and help you fix them.
I’m a straight-talker with 20 years in the trenches, and a degree in marketing (fancy that!).
→ Free 30-60 min Second Opinion call.
SKY
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VODAFONE
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CARMA
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YEARS.COM
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FFS.CO.UK
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ARTEMIS.CO
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PHILIP MORRIS
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SPRINKLR
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SKY · VODAFONE · CARMA · YEARS.COM · FFS.CO.UK · ARTEMIS.CO · PHILIP MORRIS · SPRINKLR ·
“Insightful, straightforward, tenacious & delivers.”
Mark Palmer: Author
The Work Smarter Guide to Marketing
THINGS I’VE DONE
I’ve led growth in scale-ups and big organisations across brand and performance.
Most problems aren’t solved by “more activity”. They’re solved by fixing the fundamentals: proposition, messaging, funnel, measurement, and then executing properly.
My approach has always been to diagnose quickly, prioritise, and focus on what is most likely to move the needle.
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![Sky.com marketing Sky Cinema]()
SKY (B2C)
Led large-scale paid media and product-led innovation:
→ Managed a team of six and a £30m+ digital paid media budget.
→ Focused on brand-led, multi-product growth across digital channels.
→ Partnered with Sky & Facebook product teams on a world-first ad format, enabling users to record shows directly from ads.
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![Vodafone.co.uk marketing iPhone Air]()
VODAFONE (B2C)
Built performance foundations early in my career:
→ Launched and scaled Google Ads from scratch to £10m+ investment per year.
→ Led the in-housing of Vodafone’s affiliate programme, reinvesting savings into paid media.
→ Launched Europe’s first Facebook advert for a telco.
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![Carma.Earth marketing climate action that supports UK veterans.]()
CARMA (B2B)
Fractional marketing leadership for a purpose-led scale-up:
→ Partnered directly with the founders to rebuild positioning, messaging and the proposition.
→ Led end-to-end marketing rebuild: website, email, content, case studies and social.
→ Established a clear, credible platform for growth, while supporting UK veterans and climate action.
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![Years.com marketing the Years creator (influencer) programme]()
YEARS.COM (D2C)
Built and launched a creator-led growth channel from scratch:
→ Designed and launched the Years Creators programme in a 3-month engagement.
→ Recruited and activated creators, many still working with the team today.
→ Learned fast inside a high-velocity DTC business with a fantastic product and proven leadership team.
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![FFS.co.uk marketing female shaving subscriptions & other beauty products]()
FFS.CO.UK (D2C)
Fixed stalled growth by doubling website conversion rate:
→ Diagnosed rising CAC across Meta and Google despite strong demand.
→ Applied behavioural pricing and conversion principles across the website.
→ Doubled conversion rate and halved CAC almost overnight.
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![Artemis.co empowering beauty entrepreneurs]()
ARTEMIS.CO (B2B)
Owned growth marketing for a US-based subscription business:
→ Ran the full marketing function with a heavy focus on Meta & Google lead-gen.
→ Led a brand redesign alongside performance optimisation.
→ Contributed to +60% revenue growth and +56% subscriber growth.
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![IQOS.com marketing smoke-free products]()
PHILIP MORRIS (B2C)
Built programmatic capability across regulated global markets:
→ Led a distributed team from Lausanne across 20 highly regulated markets.
→ Deployed DMP/DSP infrastructure to enable legally-compliant programmatic advertising.
→ Established centralised digital media reporting across 50+ markets, providing much-needed visibility at HQ.
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![Sprinklr.com marketing SaaS products serving the worlds largest brands]()
SPRINKLR (B2B)
Deployed Sprinklr across a marquee client:
→ Headed the services team delivering Sprinklr across 50+ PMI markets.
→ Enabled platform adoption across multiple PMI business units.
→ Transitioned into an internal role at PMI post-deployment.
“Consistently delivers outstanding results.”
Ivan Barashki: Co-Founder & CDO
Years.com
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Ongoing leadership + execution to fix fundamentals and drive growth.
I don’t just advise - I get close to the work, diagnose what’s broken, and fix it with you.
Over the last five years, I’ve worked with scale-ups, often as the only marketing hire. Rolled-up sleeves are non-negotiable.
I work directly with founders and CEOs: embedding into your team, covering gaps (including parental leave), or leading specific growth projects end-to-end.
A clear plan, prioritised, and measurable progress. -
A fast diagnosis and prioritised plan to unlock growth.
I’ll spend 7–10 days reviewing your end-to-end marketing proposition, messaging, funnel, channels and measurement, then deliver a prioritised plan that you can implement immediately.
You can implement it yourself, or I can roll up my sleeves and help you get it done.
Clear diagnosis, priorities and momentum. -
A senior second brain for sharper decisions and faster progress.
We’ll cut through the noise, diagnose what’s really happening, and agree on the moves that will make the biggest difference, fast.
Clarity around your plans and increased confidence to move forward. -
Defined scope + senior delivery - outcomes without the retainer.
For defined pieces of work where you need senior, hands-on delivery without the long-term retainer.
We’ll scope it, agree on outcomes and timelines, then I’ll get it done.
Fixed scope with clear outputs - done properly.
HOW I CAN HELP
Not sure what you need?
Fractional Support → when you want ongoing leadership + execution
Marketing Audit → when you want diagnosis + prioritised plan
Advisor → when you want clarity on your plans + confidence to move forward
Projects → when you want hands-on delivery for a defined scope
Unsure? Let’s chat → Free 30-60 min call
“Delivered a step-change.”
Jim Holland: Co-Founder & CEO
Carma
GET A SECOND OPINION
Let’s start with a free 30-60 minute call.
You’ll get a second opinion on what’s working, what’s not, and what to do next.
All I ask is that you’re genuinely open to honest feedback.
→ Free 30-60 min Second Opinion call.
“Manages for results & is excellent.”
Fiona Mayo: UK CMO
Hiscox
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A Fractional CMO is senior marketing leadership, part-time. You get a clear growth plan, sharper priorities, and experienced direction, without hiring a full-time CMO.
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I do three things:
Diagnose what’s really limiting growth (not what everyone has opinions about)
Prioritise the things that will matter most
Drive execution so things actually change
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In my case, it’s for founder-led SMEs where marketing is important but feels messy or inconsistent.
You’ll recognise it if:
Growth has stalled, or you don’t trust what’s driving it
Conversion is inconsistent, and acquisition costs are creeping up.
You’ve got activity… but no clear strategy
You want a senior operator, not another brainstorm
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For each client, typically 5–10 days per month.
If things are messy, we usually start closer to the top end to fix fundamentals and get momentum.
Once it’s working, it often tapers down.
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Hands-on when it is the fastest route to impact.
That might mean tightening messaging, fixing key pages, improving conversion, or sorting measurement.
If you’ve got a team or agency, I’ll lead through them - but I won’t “advise from the sidelines.”
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Agencies usually execute a specific scope. A Fractional CMO owns the direction and outcomes.
I’ll tell you:
What to do, what to stop, and what success looks like
Where budget should go (and where it shouldn’t)
How to make channels work together
How to hold execution accountable
If you already have an agency, great - my work can help improve overall performance.
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A consultant often gives recommendations.
I’m brought in to make decisions, set priorities, and drive progress with you.
In short: less “we should…” and more “it’s done.”
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Most useful engagements run 3-6 months:
Diagnose + fix fundamentals
Build a focused plan tied to commercial outcomes
Implement and prove what works
After that, you either keep me on, hire in-house, or reduce support. No drama.
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You should expect:
Clearer positioning and messaging
Sharper priorities and faster execution
Improved conversion and more confidence in performance
Less wasted spend and fewer random experiments
Results depend on your starting point, but you should feel momentum quickly.
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Rule of thumb:
Marketing Audit → when you want a fast diagnosis + prioritised plan (one-off)
Fractional CMO → when you want ongoing leadership + execution (ongoing)
If you’re unsure, start with a free 30-60 min Second Opinion, and I’ll tell you which is right.
Marketing audit details →