HOW I WORK

Hands-on support for SMEs & scaleups – either as your Fractional Support or via a Marketing Audit.

If the fundamentals aren’t right, more activity burns money faster. I’ll diagnose what’s broken, prioritise what matters, then help you fix it.

If you want straight answers and real follow-through, we’ll get on.

GET A SECOND OPINION

→ Free 30-60 min Second Opinion call.

20 YEARS IN THE TRENCHES

I’ve seen the patterns: what works, what wastes money, and what’s usually missing:

I’ve done the big-brand stuff and the “small team, no time” stuff
When fundamentals are off: money disappears quietly
I’m strongest where it matters: clarity, prioritisation, conversion
I’m hands-on enough to fix it, not just diagnose it
I work well with founders: fast decisions, no theatre
I’ll tell you what to stop doing - usually the quickest win

I’ve worked on my own, inside teams and alongside agencies so the work gets done, not debated.

PHILOSOPHY

If the fundamentals aren’t right, more activity just burns money faster.

The order matters:

Positioning & proposition: why you, for whom, vs. alternatives
Message hierarchy: what you lead with, what you prove
Funnel & conversion: remove friction, sharpen CTAs
Measurement: define success, track properly, stop debating opinions
Execution: consistent, boring, effective (my favourite kind)

Get these things right, and everything compounds

NO-NONSENSE APPROACH

I don’t have a magic wand, and I won’t pretend that I do
You’ll get honest, direct feedback. Always!
I move from strategy to execution without changing seats
If something’s a bad idea, I’ll tell you. Including hiring me

What it’s like to work with me:

I’m not a “strategy-only” marketer - I’m an operator:

I won’t “advise from the sidelines”
If getting into the accounts, journeys, or reporting is the fastest route to impact, I will
If you’ve got a team/agency, I’ll lead through them
I prioritise: do now / do next / stop

The point isn’t more activity - it’s the right moves, in the right order.

STRENGHTS

Digital-heavy. Brand-literate. Commercial rigour.

Strategy & fundamentals: positioning, proposition, GTM, messaging
Performance & conversion: paid media, funnels, CRO, landing pages
Brand: clarity and distinctiveness that lifts conversion
CRM & retention: lifecycle journeys, segmentation, LTV improvement
Measurement: tracking, reporting, accountability
Leadership: hiring and leading teams, in-housing, agency management

Experience across: B2C, DTC/subscription and B2B (telco, TV/media, beauty, FMCG and sustainability)

WHO I’M FOR

You’re a founder/business leader in a small team (typically 10-100 people) and:

Growth has stalled, CAC is rising, your funnel leaks
You’ve got lots of opinions but no clear priorities
You want someone who can think and execute
You’re open to straight answers and willing to make changes

I’m a fit if…

I’m not a fit if…

You want someone to run socials
You want hacks/shortcuts instead of fundamentals
You’re not willing to change anything, but want different results

Looking for a Second Opinion? Let’s chat → Free 30-60 min call

Direct, fast, and practical. I’ll diagnose what’s actually limiting growth, prioritise the things that matter, and help you execute. No “activity for activity’s sake”.
If getting into accounts, journeys, landing pages, or reporting is the fastest route to impact, I’ll do it.

If you’ve got a team or agency, I’ll lead through them with clear direction and proper accountability.
I use three buckets: do now, do next, stop. Most businesses don’t need more ideas - they need fewer bets and better follow-through.
Week one is context + access + diagnosis. Week two is quick wins plus a clear plan (what to fix first, what to pause, what to measure). You should feel momentum early.
Yes. I’m not precious about where the work gets done; I care that it gets done properly.

I’ll set direction, tighten priorities, and make execution accountable.
Speed and honesty. If the proposition is fuzzy or the numbers are messy, we say it out loud and fix it.

If you want someone to “make marketing happen” without decisions, I’m not the right fit.
Marketing Audit → when you want a fast diagnosis + prioritised plan (one-off).

Fractional Support → when you want ongoing leadership + execution (ongoing).

If you’re unsure, start with a Second Opinion call, and I’ll tell you which route makes sense.
Audits are one-off. Fractional work is usually a few months - long enough to fix fundamentals, build momentum, and make the improvements stick.
We’ll be honest about what’s realistic.